Marks and Smart
Our mission is simple: to be more than a strategic financial resource—we are genuinely humbled by the privilege of working alongside the owners and leaders of SMBs and startups.
At Marks & Smart, we bring seasoned Fractional CFO leadership and hands-on accounting expertise to businesses that need more than someone who simply records the numbers.
We provide the financial leadership, discipline,and insight needed to strengthen the foundation of a business, improve cash flow and profitability, establish reliable financial reporting, build meaningful forecasts, and give owners a clear understanding of where their business stands—and where it can go.
We believe business owners deserve financial clarity, not financial surprises. Our role is to bring experience, objectivity, accountability, and practical insight to every engagement—whether strengthening day-to-day accounting, resolving financial issues, preparing for growth, or providing CFO-level guidance. We don't just report what happened; we help owners understand why it happened, what it means, and what to do next. It is a responsibility we take seriously and a privilege we never take for granted.
Our Process
Diagnose
Reveal growth killers. We audit your books to uncover leaks so you stop wasting capital.
Clean Up
Fix the mess. We deliver accurate, audit-ready data so you can pitch or scale at speed.
Visibility
See your future. Real-time cash flow dashboards ensure you never run out of runway again.
Guide
Lead with data. We provide the CFO strategy needed to maximize profit and exit value.
“Marks and Smart fixed our reporting gaps in weeks. Now we drive our startup with real metrics and absolute confidence instead of just guessing.”
Sarah Miller, CEO at VentureStream Solutions Inc.
Focused Expertise
We deliver investor-grade reporting and margin optimization for ambitious SMBs and lean startups.
Startups
Extending runway through burn rate optimization and rigorous investor-ready modeling.
Healthcare
Protecting provider margins with revenue cycle audits and clean books for acquisition.
Hospitality
Tightening prime cost controls and cash reserves to weather seasonal flux and expansion.
Construction
Strengthening balance sheets for bonding and managing cash flow across long job cycles.
Retail
Maximizing liquidity via inventory turnover analysis and SKU-level margin management.
Professional Services
Shifting from billable-hour churn to high-margin models with predictable cash reserves.
Founder Success
"We finally have the clean COGS and margin data needed to secure our Series A funding."
"Our bank line was approved immediately because our financials were finally transparent."
"They fixed our messy bookkeeping and gave us a cash forecast we can actually operationally use."
CEO, SaaS Venture Partners
President, BuiltRight Dev
Owner, Table & Vine Group
Full case studies shared upon request